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Anatomy of a murder movie poster3/20/2024 ![]() Related: Saul Bass logo design: then and now The industry has become so fragmented that the amount of movies with a recognizable identity is decreasing each year. Various companies are hired for the design of posters, trailer and commercials. One single designer who was responsible for the look and feel of the entire marketing campaign of a film. Related: Saul Bass’ movie posters: then and nowīass created identities for movies. Posters, inserts, billboards, at least eight different ads, stationery, an album cover, a title sequence, and everything is different! I never imagined there would be so many variations and iterations. Thanks to Jennifer, Saul Bass’ daughter, who was so kind to send me most of these images, I can now offer you an almost complete picture of the Anatomy of a murder marketing campaign. I just assumed everything would be slight variations of the one sheet poster. Until today I had never seen all of Bass work for the film in one place. When he worked for film studios he offered them a package: main and credit titles, a symbol or trademark, a screen trailer, posters (half sheets, one sheet, three sheet, six sheet, twenty-four sheet), an insert, lobby cards, trade ads and magazine ads. ![]() ![]() Saul Bass (1920-1996) was one of the best, beloved and prolific designers of all time. ![]()
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